Passionate about hotels or tourism? Then enter the sector via the Sales Manager position. Your objective: grow the client base of your establishment and build its loyalty through a commercial strategy. This highly sought-after position offers strong potential for developing your career and earning power.
As the sales strategist of a business, today’s Sales Manager must have a grounding in digital marketing in order to conquer the market. Travel agencies, hotels and tourism sector transport companies need your services. As a Sales & E-marketing Manager, your role spans four main activities.
Set and achieve sales targets:
the Sales Manager – also known as a Director of Sales or Head of Sales – is responsible for growing a company’s revenue. They design a sales action plan coupled with a sales optimization strategy to hit their targets.
Execute the commercial strategy of the establishment:
overseen by the marketing department, you must apply the marketing plan of the company. You assess and analyze sales, then report your findings to management.
Hire and lead a team of sales reps:
the Sales Manager is in charge of recruiting and training sales representatives. The manager runs meetings and assigns targets to the sales reps.
Develop, and build loyalty among, the client portfolio:
as Sales & E-marketing Manager, you work to increase brand visibility and capture new prospects. You publicize offerings tailored to your targets using web marketing (social media, blogs, etc.) or on the ground.
To become a Sales Manager you must be dynamic, but that’s just the start. To fulfil this role, you must develop certain technical skills.
Other qualities are also necessary to excel in this post, such as:
A course leading to a qualification is essential for this post of responsibility. The Vatel MBA, awarded after five years’ higher education, is a vocational degree recognized worldwide. With the MBA specialization in Sales Management delivered by Vatel Brussels, you can combine managerial and commercial skills with a digital marketing qualification. You are trained by industry professionals with an in-depth knowledge of the role, the hotel market and its specific commercial strategies.
A Sales Manager on a permanent contract can expect a gross monthly salary of between €4,500 and €5,800. But the figure depends on bonus payments, the size of the company, their experience and the country where they are based.
A Sales Manager can move up to managing a larger market – becoming an International Sales Manager, for example. If they perform well, they can also become a Marketing Director or even a Country Manager. And the entrepreneurial ability developed during their career encourages some managers to set up their own consultancy.
The Vatel Hospitality Business School in Brussels, in the heart of Europe, offers you a specialization in this role, which has a great future. This reputable school also delivers an MBA in Hospitality. Capitalize on a high-quality degree in hospitality management. Backed up by 40 years of experience, the Vatel Group has five campuses in France – in Paris, Lyon, Nîmes, Bordeaux and Nantes – and over 50 worldwide.